HubSpot’s Inbound Lead Generation Manager, Prashant Kaw shares a few of the lessons he’s learned, and three tips for improving your sales and marketing funnel.
1. Conversion starts with marketing and ends with sales. Make sure you are analyzing your entire sales and marketing funnel. It’s not over after you deliver your leads. Make sure those leads are converting to customers.
2. Everything works in cycles. Make sure you track which lead channels lead to the most closed deals. Focus on those channels in your upcoming lead generation campaigns. This is the essence of closed loop marketing!
3. Measure your marketing frequently. If you were an accountant, would you check your balances only at the end of the month? Of course not! The same concept applies when delivering quality leads to your sales force. Meticulously measure your lead programs daily (or even multiple times a day) to ensure your efforts are bringing the best results.
[via: Inbound Marketing Blog]
1 year ago
