Tips for pay per click landing pages
As we are setting up a series of landing pages to roll out a huge SEM and PPC campaign for a couple of our clients, I found the the 9 tips listed here very helpful and thought would share them with our readers:
- Your landing page should be neat, easy-to-read and use a lot of white space.
- Place call-to-action copy front and center on your landing page.
- Provide simple and compelling descriptions of what you do.
- Include business information. Don’t be afraid of redundancy on your landing page. Even if you’ve listed your hours of operations, your phone number, your email, a map to your offices and more on your Pay Per Click ad—it is good to reinforce that info here.
- Repeat keywords from your ad on your landing page.
- Make sure the customer finds what they expected to find. If you feature a special offer or promotion in your ad, be sure to provide easy access to it on your landing page.
- Avoid graphic intensive or Flash heavy landing pages. Customers won’t stick around for a slow loading page.
- Don’t disable the “browser back” button on your landing page. Doing so will only annoy the user.
- Make sure your landing page effectively represents your brand. Use logos and color to highlight your company brand.
