8 cardinal sins of B2B Search Engine Marketing
As a B2B lead generation tool, search engine marketing (SEM) is gaining popularity in the Indian context. We are in the process ourselves to start PPC campaigns for several of our clients.
We recently came across an informative list of mistakes that companies make which result in waste of money, disappointing results and lost opportunities.
Sin #1 - Not establishing a clear and realistic goal
Sin #2 - Viewing Search Engine Marketing as a temporary tactic
Sin #3 - Not having basic fundamental sales and marketing elements in place
Sin #4 - Not performing adequate preliminary research
Sin #5 - Unwillingness to invest some money – and lose it – for your campaign to be successful.
Sin #6 - Not being diligent about testing and refining
Sin #7 - Not putting the experts on it
Sin #8 - Neglecting your PPC landing pages
As Todd Miechiels rightly says:
Don’t let wasted time and money be your penance for committing one – or all - these sins. While it’s tempting to jump into a campaign, especially with all the hype about SEM, you should approach it with as much, if not more, consideration and thoughtfulness as any of your other sales and marketing spends.
[via: Marketing Sherpa]
1 year ago
