Technology Marketing Specialist

10 ways to measure social media success

Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates?

The ten ways to measure the effects of social media campaign that Chris identified are:

1. Traffic
2. Interaction
3. Sales
4. Leads
5. Search marketing
6. Brand metrics
7. PR
8. Customer engagement
9. Retention
10. Profits

For an elaborate post on this go to Chris’ blog here.