Brainstorming - An art or a process?
Over years of experience of coming up with ideas and making sure the creative juices flow in the right direction, our team has evolved certain best practices in brain storming. Here is a very brief list of the same.
1) Size matters. Make sure you have a group of not more than six people in your brainstorming session.
2) Prepare the group. Don’t surprise them. Allow your team to prepare by sharing notes, research, and maybe a few ideas here and there to get the ball rolling prior to the session. Let them know what is it you want to brainstorm about.
3) Don’t stretch over time. The mind can only stay stimulated for a certain period of time. Split up teh sessions during different parts of the day or throughout the week. Don’t brainstorm for more than 30 minutes.
4) Don’t be a leader, be a facilitator. Individuals are afraid to present their ideas if there is an authority present in meetings. So dont be one! Productivity increases when individuals are less afraid to perform or say the wrong thing.
5) Environment matters. Make the environment as comfortable as possible, it can greatly help increase employee efficiency and well worth the dollars spent for the million dollar ideas coming out of them.
6) Relax & have fun. Learn to relax and let ideas flow, and to listen to others. It can help stimulate your own thoughts and place things in perspective. Consider the session as your chance to think wild and be imaginative, regardless of the problem.
7) Don’t criticise. People need nurturing and assurance, regardless of the person. Therefore work as a team and help one another out. Negative criticism can ruin your brainstorming session so avoid it while the ideas are flowing!
In case you find it difficult to understand what we are talking about, mail us at info@edgepartners.biz
1 year ago
