Why Use Customer Testimonials To Benefit Your Business.
Let’s face it, today’s consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is customer testimonials.
Testimonials are a strong motivator. They help prospects see the power and benefit of doing business with you. Because they’re provided by an outside source, they’re perceived as unbiased and therefore carry more weight than sales copy.
Vera Raposo describes how testimonials can be used to benefit your business in her post here.
Testimonials are powerful. They create believability, credibility, and a sense of security for your customer. They help to break down the natural barriers and distrust that most buyers feel towards you or your business. Watch any infomercial and you will see that they are loaded with customer testimonials. Why? Because they work!
An extra bonus is that testimonials will also create more loyalty in your customers. Once people have put their name and reputation on the line by publicly endorsing a product or service (or person), they will stand behind that decision even if they find out it’s a bad one.
We have been encouraging our clients to use testimonials in more than one ways to help their products or services help generate credibility and authority.
Testimonials are a powerful tool in helping you to break down your prospects skepticism and fear. So go on and urge your customers to give you testimonials about your business. You can’t have enough customer testimonials.
11 months ago
