August 2009
2 posts
5 tags
Why Use Customer Testimonials To Benefit Your...
Let’s face it, today’s consumers are skeptical. Can you blame them? With all the marketing hype and sales pitches people receive each day, we are all a bit jaded. However, to make the sale we must overcome our prospect’s natural skepticism and create a relationship of trust. One of the most powerful tools in your marketing arsenal is customer testimonials.
...
3 tags
Is Your Marketing Spend Really Working for You?
One of my articles, Is your marketing really working for you?, was published in a newsletter of our client, Softlink Logistic Systems.
Businesses spend in a variety of ways in order to attract potential customers. These expenses are made with a view to generating enquiries, closing deals, and growing business. However, most of us do not know whether a particular marketing investment is really...