April 2009
9 posts
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Tips for pay per click landing pages
As we are setting up a series of landing pages to roll out a huge SEM and PPC campaign for a couple of our clients, I found the the 9 tips listed here very helpful and thought would share them with our readers:
Your landing page should be neat, easy-to-read and use a lot of white space.
Place call-to-action copy front and center on your landing page.
Provide simple and compelling...
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Webinars: Can They Help Your Business Grow?
Posted an article about “Webinars: Can they help your business grow?” over at our website. Check it out if you’re working towards generating B2B leads for your products or services and have ruled out the idea of hosting webinars (even in India) to:
Gain thought leadership
Branding
Lead generation
Lead incubation.
Designing and executing an effective webinar, however, remains...
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Free Webinar Series: Effective Utilization of...
MaxOffice, an organisation which is focussed on the effective utilization of MS Office products, has announced a series of FREE webinars in association with Microsoft to enhance your productivity.
Dr. Nitin Paranjape and Manmeet Chaudhuri will help you free yourself from the monotony of repetitive office tasks by showing you how to work smart with tools you spend most of your time on - MS Office....
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8 cardinal sins of B2B Search Engine Marketing
As a B2B lead generation tool, search engine marketing (SEM) is gaining popularity in the Indian context. We are in the process ourselves to start PPC campaigns for several of our clients.
We recently came across an informative list of mistakes that companies make which result in waste of money, disappointing results and lost opportunities.
Sin #1 - Not establishing a clear and realistic goal
...
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10 ways to measure social media success
Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:
Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as...
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Top 5 Lead Generation Practices
Jon Miller in a recent post at Marketo.
Top Five Lead Management Best Practices:
1.Be everywhere. “Cast your marketing net wide so customers will find you no matter where they are searching,” he advises. (as long as they are within your target market profile). 2. Build prospect profiles. Create a lead database to manage and store all your leads, and then make sure you have a strategy...
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3 Tips for Improving Ecommerce Experiences
Tip #1. Display differentiators and value propositions on the homepage
It’s as easy as constructing a simple statement, or bullet points, or a general voice that relays: Welcome. Here’s who we are. Here’s what we sell. Here’s how we’re different. Here’s why you should care. Here’s what you should do.
Tip #2. Look at the site from end-to-end
Companies should get into the habit of clicking...